Woman-Centric Design  by Paul Foresman
85% of the decision to buy a new home rests with the woman of the house.  Do you know what women
see when they look at your homes?  Make sure your plans and designs are attractive to women buyers
and you'll sell more homes.
Building Your Brand  by Jerry Rouleau
Learn the branding secrets of Coke, Starbucks, and other mega-companies, and how to make your
business stand apart from the competition and have a higher perceived value in the eyes of your buyers.
Lessons From the Pros
Audio Seminars that you can download and listen to as you travel
to achieve maximum your performance and accelerate your sales!
Take your pick for just $19.95 each...
Or take all
13 programs plus all 7 Secrets of Success in Selling More Homes -
That's
20 one-hour programs loaded on an mp3 player for just $249!
MultiMedia Self-Study and Training Courses
The Secrets of Success in Selling New Homes
Recorded live, this special series features seven 1-hour presentations by
Brian Flook, Bob Hafer, Ross Robbins, Jerry Rouleau, Tom Stephani,
Scott Stroud,
and Bill Webb.  
Even as the market begins to rebound, some builders are realizing record sales.  
Learn their secrets from the sales and marketing pros that helped them get there!  
Learn more here...
Note: Each of these 7 programs can be purchased individually belows, or preloaded onto an mp3
player as  part to the Lessons From the Pros Deluxe Edition.
Speakers, consultants, coaches...
The largest selection of sales & marketing books anywhere
Dozens of titles and hundreds of hours of sales and marketing instruction
Over 50 interviews on 12 CD's - an awesome package!
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Your success depends on people.  Relationship Results will give you  results with your
relationships -  from the philosophy behind the communication to the tips and
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your success with others.  Aren't you ready for even greater relational results?
Relational Results        by Shawna Schuh
Build your own Sales & Marketing Library
Books and Workbooks for Sales Professionals

Books and Workbooks       Videos & Recorded Webinars
Entrepreneurial Marketing: Creating Endless Traffic   by Melinda Brody
This CD is all about taking steps to market your community as if YOU were the owner.  
Entrepreneurs are willing to take risks, try new things, hunt for new business and welcome failure.  
Melinda will show examples of proactive companies and sales agents who are doing successful
Entrepreneurial Selling and Marketing with BIG RESULTS!!

This product includes 2 discs: an audio CD as well as an interactive CD with an accompanying
Power Point Presentation.  
 Full product description...
Turn Ring Into Bling        by Melinda Brody
This CD focuses on phone traffic and what you can do to convert that traffic into appointments.
Are you missing opportunities to increase traffic?  How do you handle phone traffic? This CD can be
played in a CD player for audio only or on a computer for the addition of a Power Point Presentation.
This CD will address how to: Convert the call into an appointment; handle objections; paint word
pictures; create urgency to visit; qualify and control the conversation with questions; project a
"WOW" first impression.  Total running time: 21 minutes  Price ($29 + $8 shipping/handling)
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Selling New Homes University - by Jerry Rouleau
Jerry Rouleau’s Selling New Homes University is a 7-CD audio training program + 201-page workbook from
J. Rouleau & Associates LLC.  In addition to the presenter, Jerry Rouleau, you’ll hear from the some of the
seminar attendees, many of whom have years of experience in new home sales, and benefit their comments
and from Jerry’s responses their questions and the real-life situations they pose.  Audio version of the
popular 2-day seminar includes 7 Sessions on CD, plus 210-page workbook.  Recorded live.   
Full details...
$350
Train the Trainer Audio Program by Jerry Rouleau
Perfect for sales and training managers to use for in-house training.  Make the most of your in-house training
with this step-by-step program developed by one of the best sales trainers in the business.  This 6-audio disc
program was recorded at a live Train the Trainer seminar conducted by Jerry Rouleau with Scott Stroud.  In
attendance was a diverse mix of sales and training managers from every facet of the building industry.  Their
comments and responses, as well as those of the instructors, are included in this seminar recording for your
benefit.6 Audio CD's + Data disk with slides, resources and sample business plans. Recorded at a live
seminar.  
More information
$695
Finding & Hiring the Right Salesperson  by Margot Larson
Hiring the wrong salesperson can cost you in excess of $100,000 per year in lost revenue.  Learn how to
identify, hire and motivate the right people for your company from HR expert, Margot Larson.
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Growing Your Business in a Slowing Market  by Scott Stroud
The 'housing correction' has left many builders idle and salespeople with an empty pipeline.  Here we
examine specific strategies to adjust to changing market conditions to stay competitive, profitable, and
selling.
Marketing and Selling to Multi-Cultural Buyers  by Gian Hasbrock
According to new figures released by the NAHB, 25% - 30% of new home buyers were born outside of
the U.S.  Do you know how to connect and communicate with them in a way they will respond to? Gian
Hasbrock is the author of a new seminar and workbook for the NAHB on multi-cultural selling.  Here, he
gives us an overview of what to be aware of when working with people from different cultures.
The 'Critical Wheel' of Sales Success  by Gian Hasbrock
Gian has given a new face and added dimension to the old 'critical path' sales model. Absolutely
current in theory and technique, Gian shows us how to the end of the sales process is the beginning of
the referral process, and shares valuable techniques that can help you double your sales.
Screening and Qualifying Leads  by Jerry Rouleau
Are you spending your time in front of the right people?  One of the top sales trainers in the new home
business tells you step by step how to quickly separate lookers from buyers and spend more time selling.
Conducting Home Buyer Seminars   by  Jerry Rouleau
Jerry takes you step by step through how to conduct one of the most effective activities to generate
immediate sales.  Learn what to say, how to say it, and how to plan and present a seminar that will
impress buyers and earn their business.   54 min.
Selling at Full Value     by Ross Robbins with Jerry Rouleau
Why 'discounting' is a dirty word, and how to keep your margins where they should be.
Lesson #1:  DONT PANIC!  Sure, sales are tougher to come by and your competitors are discounting like
crazy, but you can and should be using that to your advantage.  Here, Ross Robbins, The Homebuilder
Coach, and Jerry Rouleau role play to show you specific techniques to get past price objections, center
your buyer's attention on the value of your offering, and sell at a fair price.    44 min.
Measuring and Managing Sales Effectiveness    by John Underwood
That which you begin to measure begins to improve.  That's the mantra John Underwood, a housing
industry consultant, trainer and coach, focusing exclusively on sales and sales management issues. In
this energetic and informative discussion, John shows how a fully integrated sales and sales management
process can help sales organizations, large and small, increase sales by staggering amounts - up to 50%
or more!
What Kind of Leader are You?      by Maureen Blackwell
How to become a better leader by being yourself.  Maureen Blackwell brings twenty-five years of
corporate leadership and training experience as a facilitator, business consultant and personal and
executive coach. She is a graduate of The Coaches Training Institute and is a member of the
International Coaches Federation.
How to Build a Dynamic Sales Team - 7 Steps to Sales Success   by Manny Schatz
Want to increase sales?  Hold yourself and your sales team to professional standards.  Too many in our
profession view selling as something that doesn't require study, learning or practice '  Manny Schatz, of
Professional Builder Services, discusses his 7 steps to finding, hiring, training, managing and motivating
a sales team to achieve spectacular results.
Home Show Selling:  Make Your Display a Sales Magnet    by Susan Friedmann
Home shows and trade shows are an important part of our marketing.  Learn from "The Trade Show
Coach" how to avoid common mistakes the impair your sales effort to make your show display attract
buyers and become a powerful sales tool.  
Home    Blog/Podcast     Programs     About Us     Speakers     Contact    
Contact Us:
-J. Rouleau & Associates, LLC  BuilderRadio.com  PO Box 30, Terryville, CT  06786  p. 606-677-0447  -info@builderradio.com
The Whole Shabang!  
Get all 7 Secrets of Success programs PLUS
all 13 Lessons from the Pros
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Transform Your Web Site into a Lead Generator   Brian Flook, Power Marketing, Inc.
Your website can sit there and look pretty, it can deliver tons of information... Or it can work as a lead
generator and constantly funnel new prospects into your sales model.  Find out how to transform your
website from static to dynamic in this exciting presentation.  55 min.
How to Sell the Way Your Prospects Want to Buy    Bob Hafer, BobHafer.com
Salespeople are often highly trained in sales techniques that fail to relate to how people like to buy.  
Bob Hafer turns the selling process upside down in a study of how people like to buy, and how
salespeople can quit selling and help people buy.    55 min.
Why Now is a Great Time to Buy    Ross Robbins, The Homebuilder Coach
You know it's a phenomenal time to buy a new home, but how do you convince your 'doe-in-the-head-
lights customers of that fact?  Sales expert Ross Robbins teaches a simple, fluid approach that will
have buyers shedding their fears and reaching for their checkbooks!    55 min.
Surviving Sweet Success - The New Reality of New Home Sales and What to Do About It
Bill Webb, William N. Webb & Company, Inc.
It's not 2006.  that market doesn't exist any more.  We've got a new market and new buyers - a whole
new reality for selling homes.  Instead of lamenting the 'good old days', Bill Webb helps us get grounded
and back to work addressing fulfilling the needs of the current market.
Taking the Gamble out of Lead Follow-Up   Jerry Rouleau, J. Rouleau & Associates LLC
Which is of greater value to you - a new prospect lead card... Or a lottery card?  You may think your
chances of winning a lottery card are slim, but that doesn't keep you from scratching it to find out!  Are
you willing to spend the same effort on a new lead?  Find out how to turn your lead base into a real
jackpot in this inventive and fun presentation.
How to Deal with 'Customers from Hell'   Tom Stephani, Custom Construction Concepts
"If I knew they we're going to be this hard to work with, I never would have sold to them!"  We've all had
those customers that we wish we could just walk away from.  Builder/Marketing Expert Tom Stephani
shares ways to know how to identify problem customers before you commit to a contract, what to do
when you find yourself the target of unreasonable demands, and how to turn chronic complainers into
happy homeowners.
How To Use New Technologies to Close More Sales  Scott Stroud, Selling More Homes Media
From emails to iPhones, new technologies are changing the way customers shop, communicate, and
buy.  Which new technologies are fads or time-wasters, and which ones can truly help you sell more
homes?  This lively discussion identifies great new tools that you should be aware of... and how to use
them to increase your sales!
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Individual Programs from the Secrets of Success Series
Lessons from the Pros Deluxe... Preloaded!
Get 20 fabulous audio sales & marketing seminars
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Lessons from the Pros
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