Build your own Sales & Marketing Library
Books, Workbooks and Audio Programs
for New Home Sales Professionals
Experts on the Issues 12-Volume Set
Listen to over 50 industry share their sales and
marketing tips, techniques and strategies for finding more
prospects and closing more sales.  Delivered on 12
individually packaged CD's as a matching set - an entire
audio sales library for new home sales professionals.   
Click here for a List of speakers and topics
$395.00
Lessons From the Pros - Audio Seminars on CD
Selling New Homes University - by Jerry Rouleau
$350.00
Audio version of the popular 2-day seminar includes 7 Sessions on
CD, plus 210-page workbook.  Recorded live.   More information.
Train The Trainer Audio Seminar by Jerry Rouleau
$695.00
6 Audio CD's + Data disk with slides, resources and sample
business plans.  Perfect for sales and training managers to use for
in-house training.  Recorded at a live seminar.  More information.
Building Your Brand                           by Jerry Rouleau
$60.00
Learn the branding secrets of Coke, Starbucks, and other mega-companies, and how to make your business stand apart from the competition and have a higher perceived value in the eyes of your buyers.
MultiMedia Self-Study and Training Courses
Screening and Qualifying Leads                 by Jerry Rouleau
On Sale - $39.95
One of the top sales trainers in the new home business tells you step by step how to quickly separate
lookers from buyers and spend more time selling.
Advertising Tips, Creating Activities, Working Home Shows            by Jerry Rouleau
$60.00
Learn how to effectively organize an advertising plan that will increase traffic and generate new leads.  
This program discusses how to establish a marketing budget, where to advertise, how to create an
effective ad, and how to plan and promote home shows and home buyer seminars.  2 CDs
Creating the Desire to Buy - Question Selling & Lead Follow Up         by Jerry Rouleau
$60.00
Builders spend a lot of money to get leads and referrals.  Following up on those customers and properly
screening and qualifying them is key.  In many cases you don't need to get more leads, you need to
work them more effectively.  2 CDs - 42 min. and 75 min.
Finance Qualifying and Working with Banks                     by Jerry Rouleau
$60.00
Learn how to establish a house budget and qualify a prospect in five minutes or less. 64 min.
Sales & Marketing Tips to Help Builders Sell More Products   by Jerry Rouleau & Roger Feihn
$60.00
This presentation covers over 40 tips on how to effectively display product, low cost methods of creating qualified traffic, productive follow-up systems, sales tips and marketing ideas. Presented by Roger Fiehn & Jerry Rouleau at the 2005 Building Systems Council Showcase, Louisville, KY. 90 minutes
Human Relation Skills & Setting up a Model Home          by Jerry Rouleau
$60.00
Keys to understanding the consumer’s decision-making process in the purchase of a new home;
creating the right first impression.  2 CDs   85 min.
Overcoming Objections and Closing the Sale                      by Jerry Rouleau  
$60.00
Looking to close more sales?  This program will show you how to book first appointments, recognize
buying signals, and how to overcome objections and close the sale.  2 CDs   106 min.
Setting Up a Model Home           by Jerry Rouleau
$60.00
Improving an existing model; creating the right first impression; working a model home; sales tools and
how to use them; analyzing consumer buying behavior; utilizing body language; selling the sizzle;
selling with enthusiasm.  2 CDs   81 min.
Conducting Home Buyer Seminars      by  Jerry Rouleau
Jerry takes you step by step through how to conduct one of the most effective activities to generate
immediate sales.  Learn what to say, how to say it, and how to present a seminar that will impress
buyers and earn their business.   54 min.
On Sale!
$30.00
Selling New Homes Audio Library on iPod - Builder/Salesperson Edition
The Most Comprehensive Sales & Marketing Audio Program for Selling New Homes.
Listen to 37 hours of audio material by 65+ industry experts discussing 80 plus topics completely
loaded on a 4GB apple i-Pod nano and ready to listen and learn.
Click here to download detail information.      
$1,995.00
Selling New Homes Audio Library on iPod - Manufacturers/Managers Edition
The Most Comprehensive Sales, Marketing & Management Audio Program for Selling New Homes.
Listen to 42 hours of audio material by 65+ industry experts discussing 80 plus topics completely
loaded on a 4GB apple i-Pod nano and ready to listen and learn.  Includes Train the Trainer program.
Click here to download detail information.      
$2,150.00
Growing Your Business in a Slowing Market        by Scott Stroud
$60.00
The 'housing correction' has left many builders without work and salespeople without buyers.  Learn how
to adjust to changing market conditions to stay competitive, profitable, and selling.
Finding and Hiring the Right Salesperson          by Margot Larson
$60.00
Hiring the wrong salesperson can cost your in excess of $100,000 in lost revenue. Learn how to identify, hire and motivate the right salespeople for your organization.
Woman-Centric Design      by Paul Foresman
$60.00
85% of the decision to buy a new home rests with the woman of the house. Make sure your plans and designs are attractive to women and you'll sell more homes.
Marketing and Selling to Muli-Cultural Buyers         by Gian Hasbrock
According to new figures released by the NAHB, 25% - 30% of new home buyers were born outside of
the U.S.  Do you know how to connect and communicate with them in a way they will respond to? Gian
Hasbrock is the author of a new seminar and workbook for the NAHB on multi-cultural selling.  Here, he
gives us an overview of what to be aware of when working with people from different cultures.     
$60.00
The Critical Wheel of Sales Success       by Gian Hasbrock
Gian has given a new face and added dimension to the old 'critical path' sales model. Absolutely
current in theory and technique, Gian shows us how to the end of the sales process is the beginning of
the referral process, and shares valuable techniques that can help you double your sales.     56 min.
$60.00
Selling at Full Value                by Ross Robbins with Jerry Rouleau
Why 'discounting' is a dirty word, and how to keep your margins where they should be.
Lesson #1:  DONT PANIC!  Sure, sales are tougher to come by and your competitors are discounting
like crazy, but you can and should be using that to your advantage.  Here, Ross Robbins, of Shinn
Marketing, and Jerry Rouleau role play to show you specific techniques to get past price objections,
center your buyer's attention on the value of your offering, and sell at a fair price.    44 min.      
$60.00
Measuring and Managing Sales Effectiveness        by John Underwood
That which you begin to measure begins to improve.  That's the mantra John Underwood, a housing
industry consultant, trainer and coach, focusing exclusively on sales and sales management issues. In
this energetic and informative discussion, John shows how a fully integrated sales and sales
management process can help sales organizations, large and small, increase sales by staggering
amounts - up to 50% or more!   
$60.00
What Kind of Leader are You?          by Maureen Blackwell
How to become a better leader by being yourself.  Maureen Blackwell brings twenty-five years of
corporate leadership and training experience as a facilitator, business consultant and personal and
executive coach. She is a graduate of The Coaches Training Institute and is a member of the
International Coaches Federation.
$60.00
How to Build a Dynamic Sales Team - 7 Steps to Sales Success         by Manny Schatz
Want to increase sales?  Hold yourself and your sales team to professional standards.  Too many in
our profession view selling as something that doesn't require study, learning or practice '  Manny
Schatz, of Professional Builder Services, discusses his 7 steps to finding, hiring, training, managing
and motivating a sales team to achieve spectacular results.
$60.00
Home Show Selling:  Make Your Display a Sales Magnet      by Susan Friedmann
Home shows and trade shows are an important part of our marketing.  Learn from "The Trade Show
Coach" how to avoid common mistakes the inpair your sales effort to make your show display attract
buyers and become a powerful sales tool.  
$60.00
Books and Workbooks - Click Here
Selling New Homes: The Monday Morning Sales Meeting on CD
Take the industry's best sales and marketing minds with you on your daily
commute or your next road trip.  Turn windshield time into learning time, and
hone your selling skills as you drive.  You'll get 3 sales seminars on each
professionally-produced CD, each with powerful sales techniques and
strategies you can put to immediate use, delivered to your door. That's 36
seminars for just $199!   Click here for individual CDs @ $19.95 ea.
$19.95 each
or Subscribe and
get 12 CDs  for
just $199.00
ORDER HERE
CD Version
Secrets of Success
in Sellling New Homes
7-CD Set
Learn from the pros how to
sell your way to success.
New Program!  Secrets of Success in Selling New Homes
Recorded live in May, 2008, featuring seven 1-hour presentations by Brian
Flook, Bob Hafer, Ross Robbins, Jerry Rouleau, Tom Stephani, Scott Stroud,
and Bill Webb.  Even in the worst housing market in 20 years, some builders
are realizing record sales.  Learn their secrets from the sales and marketing
pros that helped them get there!  Learn more here...
$210.00