Kick Your Sales into High Gear with these exciting audio seminars!
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This series of up-to-date seminars brings you the best experts on the business of selling and marketing new homes
available. Each speaker has years of experience and shares specific techniques and strategies that you can put to
immediate use. Give yourself the tools you need to build your business, your career, and your sales!
Conducting Home Buyer Seminars - by Jerry Rouleau
Jerry takes you step by step through how to conduct one of the most effective activities to
generate immediate sales. Learn what to say, how to say it, and how to present a seminar that
will impress buyers and earn their business. 54 min. Price: $60
Marketing and Selling to Muli-Cultural Buyers - by Gian Hasbrock
According to new figures released by the NAHB, 25% - 30% of new home buyers were born
outside of the U.S. Do you know how to connect and communicate with them in a way they will
respond to? Gian Hasbrock is the author of a new seminar and workbook for the NAHB on
multi-cultural selling. Here, he gives us an overview of what to be aware of when working with
people from different cultures. 61 min. Price: $60
Selling at Full Value - by Ross Robbins with Jerry Rouleau
Why 'discounting' is a dirty word, and how to keep your margins where they should be.
Lesson #1: DONT PANIC! Sure, sales are tougher to come by and your competitors are
discounting like crazy (crazy being the operable word), but you can and should be using that to
your advantage. Here, Ross Robbins, of Shinn Marketing, and Jerry Rouleau role play to show
you specific techniques to get past price objections, center your buyer's attention on the value of
your offering, and sell at a fair price. 44 min. Price: $60


Finding & Hiring the Right Salespeople - by Margot Larson
What to look for, where to find, and how to attract salespeople that fit your company culture.
What Makes a Good Salesperson? Hiring the wrong salesperson could cost you tens of
thousands of dollars in missed sales, poor morale, and lost opportunities. Margot Larson, of
Management Alternative, LLC, explains the 5 personality traits common among salespeople,
what motivates them to perform, and how to find and choose salespeople that will fit in with your
company's culture and present sales staff. 46 min. Price: $60

What Kind of Leader are You? - by Maureen Blackwell
How to become a better leader by being yourself. What is Your Leadership Style? Maureen
Blackwell brings twenty-five years of corporate leadership and training experience as a
facilitator, business consultant and personal and executive coach. She is a graduate of The
Coaches Training Institute and is a member of the International Coaches Federation and the
International Enneagram Association. 53 min. Price: $60
Growing Your Business in a Slowing Market - by Scott Stroud
How to adapt to changing markets to stay competitive and profitable.
It's a buyer's market, and it's likely to stay that way for a while. Changing market conditions
require changing strategies and techniques to stay competitive. In this timely presentation,
Scott Stroud of J. Rouleau & Associates discusses how to adapt your marketing and selling
approach to stay busy - and profitable - in a slowing market. 43 min. Price: $60

Measuring and Managing Sales Effectiveness - by John Underwood
A proven system to instantly increase sales by 30% - 50%
That which you begin to measure begins to improve. That's the mantra John Underwood, a
housing industry consultant, trainer and coach, focusing exclusively on sales and sales
management issues. In this energetic and informative discussion, John shows how a fully
integrated sales and sales management process can help sales organizations, large and
small, increase sales by staggering amounts - up to 50% or more! 37 min. Price: $60

Home Show Selling: Make Your Display a Sales Magnet. - by Susan Friedmann
Avoid common mistakes and turn your exhibit booth into a selling machine.
Susan Friedmann is The Trade Show Coach. She's worked with some of the largest
companies in the country, training their salespeople on how to effectively plan, produce, and
maximize their displays and exhibits in trade shows. Here, she shares with us some simple
and direct 'tweaks' that can make a huge difference in the amount of leads - and sales - that
come from your show efforts. 53 min. Price: $60
How to Build a Dynamic Sales Team - 7 Steps to Sales Success - by Manny Schatz
Why do so many new home salespeople refuse to see their occupation as a profession? If we
want professional results - i.e. sales, we need to develop and hold ourselves to professional
standards. Manny Schatz discusses with Jerry Rouleau his 7-step formula for developing
professional sales teams that achieve astounding results. 63 min. Price: $60
© 2006 - 2007 J. Rouleau & Associates LLC PO Box 30 Terryville, CT 06786 860.585.0223 Fax 860.589.7396
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Screening and Qualifying Leads - by Jerry Rouleau
Stop wasting time with unqualified l'ookers' and learn to identify and cultivate the real buyers.
Jerry takes you step by step through the screening process and gives you the questions to
ask to get to the next step. 57 min. Price: $60
Building Your Brand - by Jerry Rouleau
What do customers think of when they see or hear your name? What image does your
company portray in the marketplace? Learn how to promote a positive image and make sure
your name is associated with the quality and value you offer. 49 min. Price: $60
The Critical Wheel of Sales Success - by Gian Hasbrock
Gian has given a new face and added dimension to the old 'critical path' sales model.
Absolutely current in theory and technique, Gian shows us how to the end of the sales process
is the beginning of the referral process, and shares valuable techniques that can help you
double your sales. A must-hear seminar! 56 min. Price: $60
Human Relation Skills & Setting up a Model Home - by Jerry Rouleau
Keys to understanding the consumer decision process in the purchase of a new home &
creating the right first impression. 85 min. (2 CD’s) Price: $60
Setting up a Model Home - by Jerry Rouleau
Improving an existing model, creating the right first impression. Working a Model Home. Model
home sales tools and sales aides & how to use them. Analyzing consumer-buying behavior.
Utilizing body language, selling the sizzle & selling with enthusiasm. (2 CD’s) Price: $60
Creating the Desire to Buy - Question Selling & Lead Follow Up - by Jerry Rouleau
Builders spend a lot of money to get leads and referrals. Following up on those customers and
properly screening and qualifying them is key. In many case you don’ t need to get more leads,
you need to work them more effectively. 42 min. & 75min. (2 CD’s) Price: $60
Finance Qualifying and Working with Banks - by Jerry Rouleau
Learn how to establish a house budget and qualify a prospect in five minutes or less. 64 min.
Price: $60
Overcoming Objections and Closing the Sale - by Jerry Rouleau
Looking to close more sales? This program will show you how to book 1st appointments,
recognize buying signals, overcome objections and close the sale. Price: $60
Advertising Tips, Creating Activities, Working Home Shows - by Jerry Rouleau
Learn how to effectively organize an advertising plan that will increase traffic and generate new
leads. This program discusses how to establish a budget, where to advertise and how to
create an effective ad. Part 2 Conducting Home Planning Seminars Home planning seminars
are an ideal non-threatening be-back for consumers. Learn all the ins and outs of conducting
a seminar and how to turn them into sales. 40 min. & 30 min. (2 CD’s) Price: $60
Sales & Marketing Tips to Help Builders Sell More Products -
by Jerry Rouleau with Roger Feihn This presentation covers over 40 tips on how to effectively
display product, low cost methods of creating qualified traffic, productive follow-up systems,
sales tips and marketing ideas. Presented at the 2005 Building Systems Council Showcase,
Louisville, KY. 90 min. Price: $60
Other Audio Programs from Jerry Rouleau