Jerry Rouleau J. Rouleau & Associates LLC | PO Box 30, Terryville, CT p. 860-589-7391
Jerry Rouleau is one of the most experienced speakers in the new home industry. Jerry is a member of the NAHB's
Sales and Marketing Council as well as the National Speakers Association. He's the author of two books, dozens of
audio CD programs, and countless articles on new home sales and marketing, and is the founder of BuilderRadio.com,
BuildGreenRadio.com, and NewHomeSalesPro.com. Jerry has worked with and regularly speaks and consults for over
100 of the top home producers and sales organizations on how to increase sales, effective marketing and branding,
getting press, and other current topics.
Jerry Rouleau is one of the most experienced speakers in the new home industry. Jerry is a member of the NAHB's
Sales and Marketing Council as well as the National Speakers Association. He's the author of two books, dozens of
audio CD programs, and countless articles on new home sales and marketing, and is the founder of BuilderRadio.com,
BuildGreenRadio.com, and NewHomeSalesPro.com. Jerry has worked with and regularly speaks and consults for over
100 of the top home producers and sales organizations on how to increase sales, effective marketing and branding,
getting press, and other current topics.
Scott Stroud J. Rouleau & Associates, LLC Somerset, KY p. 606-677-0447 sstroud@builderradio.com
Scott has over 30 years of new home sales and construction experience behind him, giving him some profound insights
on what customers want, how they want to be sold, and what it takes to earn their trust and their business. His easy and
concise approach has been honed on the front lines of new home sales. Today, Scott works with J. Rouleau &
Associates as sales & marketing coach, consultant, as program manager and editor of the BuilderRadio programs and
as co-host of The Selling More Homes Podcast. His seminars are very interactive, and his audiences are never bored.
Scott is co-author, with Jerry Rouleau, of the The Insider's Guide to Selling More Homes.
Seminar & Keynote Topics
Scott has over 30 years of new home sales and construction experience behind him, giving him some profound insights
on what customers want, how they want to be sold, and what it takes to earn their trust and their business. His easy and
concise approach has been honed on the front lines of new home sales. Today, Scott works with J. Rouleau &
Associates as sales & marketing coach, consultant, as program manager and editor of the BuilderRadio programs and
as co-host of The Selling More Homes Podcast. His seminars are very interactive, and his audiences are never bored.
Scott is co-author, with Jerry Rouleau, of the The Insider's Guide to Selling More Homes.
Seminar & Keynote Topics
| Looking for a way to fire up your business? |
| Have a fresh pair of experienced eyes take a look at your business, or bring one of these dynamic and engaging speakers to your company's next seminar or event. |
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Ross Robbins MIRM The Homebuilder Coach, Littleton, CO p. 303-923-8138
As a consultant and sales trainer with Shinn Consulting and The Lee Evans Group, Ross is known for his ability to train
and motivate sales teams and to properly position a company and its product offerings. He teaches sales and
management skills to builders around the country to enhance their sales, marketing and production operation efforts.
His insights, when analyzing a builder’s presence in the market and how that product is being sold and delivered, have
increased margins and customer satisfaction, and made the process more enjoyable and effective for his clients.
As a consultant and sales trainer with Shinn Consulting and The Lee Evans Group, Ross is known for his ability to train
and motivate sales teams and to properly position a company and its product offerings. He teaches sales and
management skills to builders around the country to enhance their sales, marketing and production operation efforts.
His insights, when analyzing a builder’s presence in the market and how that product is being sold and delivered, have
increased margins and customer satisfaction, and made the process more enjoyable and effective for his clients.
Robert August S. Robert August Company, Centennial, CO p. 303-220-8480 robert@srobertaugust.com
Robert is founder and president of S. Robert August & Company, Inc., a full-service marketing, management, sales and
consulting firm specializing in creating strategies to promote and sell all facets of the Real Estate industry and related
industries nationally and internationally. He is a highly acclaimed speaker who brings results of 35+ years of experience to
his audiences. Robert is a regularly published contributor to Nation's Building News, Sales and Marketing Ideas,
Builder-Architecture Magazine, and has co-authored the book, 'Marketing for Remodelers: Building Business Leads'.
Robert is founder and president of S. Robert August & Company, Inc., a full-service marketing, management, sales and
consulting firm specializing in creating strategies to promote and sell all facets of the Real Estate industry and related
industries nationally and internationally. He is a highly acclaimed speaker who brings results of 35+ years of experience to
his audiences. Robert is a regularly published contributor to Nation's Building News, Sales and Marketing Ideas,
Builder-Architecture Magazine, and has co-authored the book, 'Marketing for Remodelers: Building Business Leads'.
| Contact Us: J. Rouleau & Associates, LLC BuilderRadio.com PO Box 30, Terryville, CT 06786 p. 860-585-0223 info@builderradio.com |
Mary LeBlanc LeBlanc & Associates, Carlsbad, CA p. 760-438-1152 info@mleblanc.com
The team of LeBlanc & Associates provides its builder clients with an effective means to assess the strength of their
sales agents through quality audio and video performance evaluations. See your sales agents as your prospective
buyers do, and learn what it takes to build a truly productive sales organization. Mary shares what she's learned
from her extensive years in the new home building industry and generates meaningful reports that provide specific
insights to improve the performance of your sales team. She publishes a quarterly newsletter, The Home Front, which
can be downloaded from her website.
The team of LeBlanc & Associates provides its builder clients with an effective means to assess the strength of their
sales agents through quality audio and video performance evaluations. See your sales agents as your prospective
buyers do, and learn what it takes to build a truly productive sales organization. Mary shares what she's learned
from her extensive years in the new home building industry and generates meaningful reports that provide specific
insights to improve the performance of your sales team. She publishes a quarterly newsletter, The Home Front, which
can be downloaded from her website.
Bob Hafer, MIRM, CSP, Robert E. Hafer & Associates LLC, Dallas, Texas 75244 p. 972-795-5926
Bob Hafer’s 36 years of experience qualify him as an experienced and knowledgeable new home sales trainer,
consultant, speaker and author for the home building industry. Bob has held positions ranging from new home sales
specialist to division and regional president. Bob Hafer has been featured as a subject matter expert in nationally
recognized media, including; Builder, BuilderRadio, Realtor, Realty Times, The Real Estate Professional, Texas Builder,
Texas Homebuilder, Professional Builder and Big Builder. Bob challenges traditional sales principles with a
combination of traditional critical path processes, Neuro-Linguistic Programming and dynamic communication
concepts.
Bob Hafer’s 36 years of experience qualify him as an experienced and knowledgeable new home sales trainer,
consultant, speaker and author for the home building industry. Bob has held positions ranging from new home sales
specialist to division and regional president. Bob Hafer has been featured as a subject matter expert in nationally
recognized media, including; Builder, BuilderRadio, Realtor, Realty Times, The Real Estate Professional, Texas Builder,
Texas Homebuilder, Professional Builder and Big Builder. Bob challenges traditional sales principles with a
combination of traditional critical path processes, Neuro-Linguistic Programming and dynamic communication
concepts.
Brian Flook Power Marketing and Advertising, Hagerstown, MD p. 800-932-0494
Author: Master What Matters, How to Create New Home Marketing that Guarantees Increased Traffic.
Brian's presentation each year at IBS is one of the most attended programs, and he's is one of the few nationally
known speakers in the housing industry that speaks from a marketing perspective. Selling is one thing; finding
buyers to sell to is something else entirely. His companies, Power Marketing & Advertising, Inc. and The Brian
Flook Group have helped builders of all sizes creach their market, understand buyers, and position themselves in
what Brian calls the buyer's 'search corridor.' His lively presentations are full of real-life examples to make his point,
and particularly helpful in bridging the gap between your marketing department and your sales team.
Author: Master What Matters, How to Create New Home Marketing that Guarantees Increased Traffic.
Brian's presentation each year at IBS is one of the most attended programs, and he's is one of the few nationally
known speakers in the housing industry that speaks from a marketing perspective. Selling is one thing; finding
buyers to sell to is something else entirely. His companies, Power Marketing & Advertising, Inc. and The Brian
Flook Group have helped builders of all sizes creach their market, understand buyers, and position themselves in
what Brian calls the buyer's 'search corridor.' His lively presentations are full of real-life examples to make his point,
and particularly helpful in bridging the gap between your marketing department and your sales team.
Bill Webb MIRM Wm. N. Webb & Co., Inc. Amelia Island, FL p. 800-521-3529
Bill Webb is Principal of William N. Webb and Company, Incorporated, a leading provider of management, marketing
and sales improvement systems for home builders, land developers and Realtors throughout the United States and
Canada. Bill is a graduate of the University of North Carolina at Chapel Hill and holds an M.B.A. in Marketing from the U.
N.C. Graduate School of Business. Bill is a past President of the Institute of Residential Marketing and is the author of
IRM Course One, Understanding Housing Markets and Consumers, and IRM Course Four, The Challenge of New
Homes Sales Management.
Bill’s latest book is SWEET SUCCESS in New Home Sales.
Bill Webb is Principal of William N. Webb and Company, Incorporated, a leading provider of management, marketing
and sales improvement systems for home builders, land developers and Realtors throughout the United States and
Canada. Bill is a graduate of the University of North Carolina at Chapel Hill and holds an M.B.A. in Marketing from the U.
N.C. Graduate School of Business. Bill is a past President of the Institute of Residential Marketing and is the author of
IRM Course One, Understanding Housing Markets and Consumers, and IRM Course Four, The Challenge of New
Homes Sales Management.
Bill’s latest book is SWEET SUCCESS in New Home Sales.
Roger Fiehn MIRM, IRM Fellow (College of Fellows), CMP, MCSP, CSP, CPST, AMA Roger Fiehn & Associates, Inc.
Sales, Marketing and Business Management Strategists
Considered a housing industry expert, and as a frequent Speaker at International, National and Regional Trade conferences,
Roger’s credential include designations as a “Fellow” of the Institute of Residential Marketing, Certified Marketing Specialist,
Master New Home Sales Professional, is a Certified Professional Sales Trainer, Member of AMA, and award recipient as
NAHB National Sales Manager of the Year, National Sales Person of the Year, National Marketing Director (silver award) of
the Year, Excellence in Education and others. His educational articles are found in prominent industry publications
including BUILDER, Professional Builder, Custom Builder and Builders Management Journal. Continually strategizing new
solutions to ever changing sales, marketing and business management challenges Roger and his team of specialists
assist many of the Nations most progressive (both large and small) companies achieve higher performance and profitability.
Sales, Marketing and Business Management Strategists
Considered a housing industry expert, and as a frequent Speaker at International, National and Regional Trade conferences,
Roger’s credential include designations as a “Fellow” of the Institute of Residential Marketing, Certified Marketing Specialist,
Master New Home Sales Professional, is a Certified Professional Sales Trainer, Member of AMA, and award recipient as
NAHB National Sales Manager of the Year, National Sales Person of the Year, National Marketing Director (silver award) of
the Year, Excellence in Education and others. His educational articles are found in prominent industry publications
including BUILDER, Professional Builder, Custom Builder and Builders Management Journal. Continually strategizing new
solutions to ever changing sales, marketing and business management challenges Roger and his team of specialists
assist many of the Nations most progressive (both large and small) companies achieve higher performance and profitability.
Melinda Brody, MIRM Melinda Brody and Company, Inc. Altamonte Springs , Florida p. 407-294-7614 ext 301
Melinda Brody and Company, Inc. has evaluated over 10,000 salespeople through her time tested professional mystery
shopping service, and Melinda TRULY "walks her talk" in the world of sales! The firm now celebrates it’s 22nd year working
exclusively with builders to evaluate and motivate their on-site sales team through high energy, REAL world sales seminars
and "state of the art" video shopping.
As a prominent instructor for the Institute of Residential Marketing, Melinda teaches The Challenges of New Homes
Management and Certified New Home Sales Professional programs. And as a keynote speaker she has presented to
Home Builder Associations nationwide as well as the SEBC, PCBC and IBS Super Sales Rally. All Melinda ever learned in
sales is from her 19 year old daughter, MASTER CLOSER, Sarah Brody. Visit her site for FREE e-newsletter, “The Motivator.”
Melinda Brody and Company, Inc. has evaluated over 10,000 salespeople through her time tested professional mystery
shopping service, and Melinda TRULY "walks her talk" in the world of sales! The firm now celebrates it’s 22nd year working
exclusively with builders to evaluate and motivate their on-site sales team through high energy, REAL world sales seminars
and "state of the art" video shopping.
As a prominent instructor for the Institute of Residential Marketing, Melinda teaches The Challenges of New Homes
Management and Certified New Home Sales Professional programs. And as a keynote speaker she has presented to
Home Builder Associations nationwide as well as the SEBC, PCBC and IBS Super Sales Rally. All Melinda ever learned in
sales is from her 19 year old daughter, MASTER CLOSER, Sarah Brody. Visit her site for FREE e-newsletter, “The Motivator.”
If you're interested in being listed on this page, please
click here or call 860-589-7391.
click here or call 860-589-7391.
Charlie Roter, Charles L. Roter & Associates LLC 17845 Sawmill Road, Colorado Springs, CO p. 719. 205. 1385
www.charlieroter.com
Charlie has over 20 years of experience in the housing industry in strategic sales and marketing roles. He has worked with
many major home building companies (Ryland, Centex, and John Laing Homes), developing and communicating their
company’s vision and strategy through training, positioning, branding, and associated growth initiatives. Charlie has
effectively managed sales and marketing efforts in different areas of the country including Texas, California and Colorado.
Customer focused, he believes in setting strategic direction and helping sales teams learn and grow. Working with Division
Presidents nationwide, He has analyzed performance gaps in customer satisfaction involving sales, marketing and design
center staff as well as restructuring pricing profitability. Charlie brings a very unique style to his teaching; a style that is based
in understanding and giving. Charlie will change the way you sell because he will change the way you look at selling.
www.charlieroter.com
Charlie has over 20 years of experience in the housing industry in strategic sales and marketing roles. He has worked with
many major home building companies (Ryland, Centex, and John Laing Homes), developing and communicating their
company’s vision and strategy through training, positioning, branding, and associated growth initiatives. Charlie has
effectively managed sales and marketing efforts in different areas of the country including Texas, California and Colorado.
Customer focused, he believes in setting strategic direction and helping sales teams learn and grow. Working with Division
Presidents nationwide, He has analyzed performance gaps in customer satisfaction involving sales, marketing and design
center staff as well as restructuring pricing profitability. Charlie brings a very unique style to his teaching; a style that is based
in understanding and giving. Charlie will change the way you sell because he will change the way you look at selling.
Jerry Costanzo, MBA, MIRM, CAASH, MCSP G. L. Costanzo & Associates, Castle Rock, CO p. 720-733-9943
We are a full service marketing firm dedicated to using market research as a basis to ensure success in the marketplace.
Our goal is to provide not only feasibility and absorption but a detailed marketing strategy.
Feasibility based upon building permits, sales and a positive economic climate may indicate a “go ahead” decision. Yet,
the end result may be a huge disaster. It takes more than just the numbers. What is missing is targeting and
understanding your customer. We add this element and develop a marketing strategic plan to identify which location,
product and price best meets customer needs.
Our services include: Feasibility and absorption studies Marketing strategy and tactics Buyer preference studies
We are a full service marketing firm dedicated to using market research as a basis to ensure success in the marketplace.
Our goal is to provide not only feasibility and absorption but a detailed marketing strategy.
Feasibility based upon building permits, sales and a positive economic climate may indicate a “go ahead” decision. Yet,
the end result may be a huge disaster. It takes more than just the numbers. What is missing is targeting and
understanding your customer. We add this element and develop a marketing strategic plan to identify which location,
product and price best meets customer needs.
Our services include: Feasibility and absorption studies Marketing strategy and tactics Buyer preference studies
Doris Pearlman, MIRM Possibilities For Design, Inc. Denver, CO p 303.571.0325
Possibilities for Design is a national leader in model home merchandising and interior design for the new home
building industry. We provide creative interior design and interior merchandising solutions that make ordinary
spaces come alive.
Starting with extensive information obtained from you on all aspects of your new community, we compile a buyer
profile to target your model homes to your specific buyers. This guarantees that each model is a unique home
tailored to your potential buyer. If you are a new home or multi-family apartment builder interested in a fresh look for
your community, our interior design ideas may give you the edge that you've been looking for.
There are many model home designers and decorators to choose from, but very few have the expertise and
knowledge that you will experience with Possibilities for Design.
Possibilities for Design is a national leader in model home merchandising and interior design for the new home
building industry. We provide creative interior design and interior merchandising solutions that make ordinary
spaces come alive.
Starting with extensive information obtained from you on all aspects of your new community, we compile a buyer
profile to target your model homes to your specific buyers. This guarantees that each model is a unique home
tailored to your potential buyer. If you are a new home or multi-family apartment builder interested in a fresh look for
your community, our interior design ideas may give you the edge that you've been looking for.
There are many model home designers and decorators to choose from, but very few have the expertise and
knowledge that you will experience with Possibilities for Design.
Tom Stephani Custom Construction Concepts, Inc., Crystal Lake, IL p. 815-459-1205
Tom is a nationally recognized speaker and trainer on issues relating to the residential construction industry. He speaks
regularly at the International Builders Show, Custom Builder Symposium, state and regional conventions, local HBA's
and industry shows. For consumers Tom creates, produces, and presents seminars on Custom Building, Buying New
Construction, First Time Home Buying and Remodeling.
Tom currently serves on the National Association of Home Builder's (NAHB) Custom Builder Commitee and the
National Sales & Marketing Council Board of Trustees. He is a Life Director of NAHB. Tom's extensive experience as a
builder combine with his enthusiasm and humor as a speaker to make his presentations as lively and entertaining as
they are informative. Visit his website for a list of seminars and topics.
Tom is a nationally recognized speaker and trainer on issues relating to the residential construction industry. He speaks
regularly at the International Builders Show, Custom Builder Symposium, state and regional conventions, local HBA's
and industry shows. For consumers Tom creates, produces, and presents seminars on Custom Building, Buying New
Construction, First Time Home Buying and Remodeling.
Tom currently serves on the National Association of Home Builder's (NAHB) Custom Builder Commitee and the
National Sales & Marketing Council Board of Trustees. He is a Life Director of NAHB. Tom's extensive experience as a
builder combine with his enthusiasm and humor as a speaker to make his presentations as lively and entertaining as
they are informative. Visit his website for a list of seminars and topics.
Bonnie Alfriend, MIRM, College of IRM Fellows Alfriend Sales & Marketing Solutions, Pebble Beach, CA
Alfriend Sales & Marketing Solutions is a nationally renowned sales and management training company.
Bonnie is the recipient of the prestigious NAHB Trina Ripley Excellence in Education Award, and is Past
President of The Institute of Residential Marketing. Bonnie is a recognized leader in new home sales and
management strategies as an educator, author, and consultant. Her unique techniques are profit and results
driven. She is author of two best selling books, Secrets of The Superstars: Excellence in Selling New Homes,
and New Home Sales Management: How To Build and Lead A Winning Team. Bonnie can reached at
BAlfriend@aol.com or 800-710-8827. www.BonnieAlfriend.com
Alfriend Sales & Marketing Solutions is a nationally renowned sales and management training company.
Bonnie is the recipient of the prestigious NAHB Trina Ripley Excellence in Education Award, and is Past
President of The Institute of Residential Marketing. Bonnie is a recognized leader in new home sales and
management strategies as an educator, author, and consultant. Her unique techniques are profit and results
driven. She is author of two best selling books, Secrets of The Superstars: Excellence in Selling New Homes,
and New Home Sales Management: How To Build and Lead A Winning Team. Bonnie can reached at
BAlfriend@aol.com or 800-710-8827. www.BonnieAlfriend.com
p. 606-677-0447
Meredith Oliver, MIRM, MCSP Meredith Communications, Inc. Orlando, Florida p. 321-285-1660
Meredith is an Internet sales and marketing expert. She is a professional speaker, consultant and founder of
Meredith Communications and the Internet Marketing Hotline. Meredith Communications is a full service
Web marketing company delivering services such as Web site development and Search Engine Optimization.
The Internet Marketing Hotline is a one-of-a-kind LIVE support service for small business DIY (Do-It-Yourself)
Marketers.
Meredith is an Internet sales and marketing expert. She is a professional speaker, consultant and founder of
Meredith Communications and the Internet Marketing Hotline. Meredith Communications is a full service
Web marketing company delivering services such as Web site development and Search Engine Optimization.
The Internet Marketing Hotline is a one-of-a-kind LIVE support service for small business DIY (Do-It-Yourself)
Marketers.
Erik Cofield, CGA, Vice President, BuildTopia
Erik Cofield has been in the housing industry since 2000 providing business best practices for production
and custom builders, remodelers and associates in many areas such as sales, marketing, accounting, HR,
vendor relations, business strategy and more. He has the ability to analyze problems, implement and
manage solutions, people and programs, as well as build relationships. He functions as a business
strategist for BuildTopia, as well as directing the sales and marketing team for the company. He is
authorized to instruct several NAHB courses, regularly presents his own original content at events for
builder associations and is the content provider for the BuildTopia blog www.buildtopia.com. He can be
reached at ecofield@buildtopia.com, Facebook or LinkedIN.
Erik Cofield has been in the housing industry since 2000 providing business best practices for production
and custom builders, remodelers and associates in many areas such as sales, marketing, accounting, HR,
vendor relations, business strategy and more. He has the ability to analyze problems, implement and
manage solutions, people and programs, as well as build relationships. He functions as a business
strategist for BuildTopia, as well as directing the sales and marketing team for the company. He is
authorized to instruct several NAHB courses, regularly presents his own original content at events for
builder associations and is the content provider for the BuildTopia blog www.buildtopia.com. He can be
reached at ecofield@buildtopia.com, Facebook or LinkedIN.
