Browsers to Buyers - Proven Strategies for Selling New Homes
by Mike Lyon What do most on-site sales agents hate almost as much as no-shows?
Internet leads - those faceless names in the CRM. However, a new breed of
salesperson - the Online Sales Consultant - is at home online and is learning how to
convert online browsers into on-site buyers! Mike shows you how to build an online
sales force that converts.
Selling New Homes the Easy Way by Jerry Rouleau
16 easy-to-read and simple-to-implement techniques to help improve your sales
performance. Topics include Creating a Sales & Marketing Bluepring, Working a Model
Home, Qualifying Buyers, Building Referral Sales, and more. A must-read for builders,
contractors, Realtors, new home sales professionals and sales managers. 148 pages.
New Home Sales Management - How to Build a Winning Team
by Bonnie Alfriend and Richard Tiller
Selling is hard work. Building a sales team that works together to accomplish your
company's goals is harder still. Bonnie Alfriend and Richard Tiller share their experience,
tips and advice on what it takes to build and manage a successful sales team.
Books, Workbooks & Manuals
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What's Your Sales DNA? by John Palumbo
Discover the common threads that set the really good sales agents apart from the truly
great Sales Masters - your Sales DNA. Unless it’s programmed for a high level of success,
you will never attain the lasting rewards of wealth and prosperity that only the few at the
top achieve! What’s Your Sales DNA? will help you to take an introspective look at what’
s holding you back from sales mastery and allow you to catapult yourself to the top. More...
For anyone who has ever been overwhelmed, frightened or uncertain about what to do
and how to be in some uncomfortable situations, this book will help you recognize your
vulnerability, your uniqueness and ultimately find acceptance, success and happiness
by being exactly who you are.
Voice Mail is here to stay yet, it's the most widely misunderstood and under-utilized tool
in business. Get a jump on your competition by implementing the tips and techniques
revealed in this powerful new book, and make your voice mail service work profitably
for you.
51 Ways to Pick Up your Get Up and Go by Shawna Schuh
How to Nail your Voice Mail by Shawna Schuh
Loyalty is Love - How to Hold Clients Close for Life
by Beverly Koehn with Joe Schuler, Jr.
Author, international speaker and consultant to some of the largest builders in the world,
Beverly Koehn draws on her 20+ years of experience and shares how every business
relationship begins with love and shouldn't end with a referral, but endure with loyalty.
If you're serious about developing relationships strong enough to be your 'hidden sales
force,' this book is for you. 242 pages, hardbound.
Contact Us: Selling More Homes Media | BuilderRadio.com Somerset, KY p. 606-677-0447 info@builderradio.com
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Go For No! by Richard Fenton & Andrea Waltz.
It has been said that the word NO is the most destructive force in the world. It keeps people
from reaching quotas, achieving goals, and pursuing the life of their dreams. But the word
NO doesn’t have to debilitate you. In fact, the word NO can empower you to achieve a level
of greatness you never dreamed possible. And this program will show you how. Because
the truth is… there is nothing you can’t achieve if you are willing to hear the word NO
often enough. Learn to master the power of NO. Book or book + 3 CDs.
The Insider's Guide to Selling More Homes by Jerry Rouleau & Scott Stroud
21 Housing experts speak out on what works to sell homes in the New Economy.
Top sales pros share their best advice on finding customers and closing sales in the
changing economy. Featured are interviews with Robert August, Ross Robbins, Donna
Shirey, Bob Hafer, Brian Flook, Michelle LaBounty, Eric Lipar, Bill Webb, Jerry Constanzo,
and 12 more housing luminaries. Learn more...
Reach the Top In New Home and Neighborhood Sales by Myers Barnes
This book is a gold mine of practical, hands-on information that works every day in real
world selling situations. Carry it with you and overcome objections as they happen. Read
one short chapter in Reach The Top and watch your sales results improve immediately.
You'll discover how to professionally meet and greet clients, powerful closing techniques,
and hundreds of strategies to get the toughest buyer to say "Yes."
Closing Strong - The Super Sales Handbook by Myers Barnes
A powerful, comprehensive collection of proven strategies used by celebrated sales stars -
including concise real life situations and actual "dialogue" that you can use to gain
immediate advantage and close more sales. Myers shows you how to contact and qualify
prospects, obtain new clients, build urgency, and always know what to say to win the sale.
Supercharged Sales by Myers Barnes
To Myers "Supercharged Sales" means pushing your beliefs and expanding your way of
thinking - to be better and smarter than your competition and to obtain far beyond the
results you want in your personal and business life. Whether you are at the top of your
company or bound and determined to get there, this is the one "cookbook" for success that
will earn your seal of approval. Supercharged Sales puts the fun back into your business.
New Home Sales in a Nutshell - Scripts for Success in a Challenged Market
by Myers Barnes - Ignite your selling power and blow past your goals whether the Real
Estate Market goes up, down or sideways. “New Home Sales In A Nutshell” provides hard-
boiled advice, tried and true tips, sensible solutions and bold responses to every objection
a potential homebuyer presents. Learn techniques that will propel you to success, plus
remedies for overcoming hardship economies and lackluster sales results.
Selling New Homes: Sales & Marketing Workbook for Million-Dollar Producers
by Jerry Rouleau This 200-page workbook covers all the key elements of selling new
homes with step-by-step tips that you can apply to see immediate results. Sales topics
include setting up a model home, screening and qualifying leads, telephone sales
techniques, finance qualifying, overcoming objections and closing. Marketing topics
include lead generation and activities, public relations, strategic planning, and more.
Tools, Tips & Take-Aways: Everyday Building Block for New Home Sales
Managers by Kerry Mulcrone, MIRM, CSP, CMP
This is a must have workbook for any New Home Sales Manager. Includes detailed
information on what to look for when hiring a NHSP; training; model home musts; building
pipelines; sales meeting ideas; articles, forms checklissts... and much more! You'll write in it,
add your own thoughts, and use it every day to help your sales team build their foundation to
success.
The LaDuke Building Project Management System by Craig LaDuke
As much a sales tool as a management tool, The LaDuke Building Project Management
System is a comprehensive process management systeml that will allow you to maintain
control of the every aspect of a building project, from planning through completion. By
systematically laying out all the information for a project in sequence, you’ll be able to plan
and instantly view any construction project in its entirety. Learn more...
Log On to eLeads
by Meredith Oliver, MIRM, MCSP
Want to learn Meredith's secrets to a WOW online sales program? Can't afford one-on-one
consulting or training? This manual is the ANSWER. It contains all of Meredith's secrets to
start your online sales program or improve your existing program in one easy to read manual!
Selling to Dot Com: It's a Whole New Community
by Meredith Oliver, MIRM, MCSP
Written specifically for on-site sales agents, sales managers and builders, this manual is your
bible for selling on-site to the Dot Com customer. You will learn how to close one in five walk-in
Dot Com customers! WOW!
by Tom Stephani. Consumer seminars are an excellent and cost effective way to get
in front of qualified prospective customers. The "Complete Guide To Producing
and Presenting The Custom Building Seminar" takes the mystery and most of the
work out of the process. The program comes complete with a 125 page step-by-step
manual on planning, producing, and presenting a your seminar, plus forms,
checklists, scripts, advertising, and promotion techniques, Includes 4 complete
seminar Powerpoint Templates and 5 sample Seminars! Learn more...
The Complete Guide to Selling New Homes
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Public Relations the Easy Way
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New! Public Relations the Easy Way -
A Practical Step-By-Step Do-It-Yourself Publicity Starter Workbook
by Jerry Rouleau
Learn the Simple but powerful system that professional public relations firms
use to generate $100,000's worth of free publicity... And that you can do
in-house without spending a dime on outside consultants. Workbook includes
everything you need to get your campaign started - Over 400 pages, plus 905
media contacts available in print or digital format. Click here for details.
$19.95
New A-Z Workbook from Jerry Rouleau:
The Complete Guide to Selling New Homes -
A Multimedia Sales & Marketing System for Million-Dollar Producers
148-page book + 15-Chapter workbook + 7 Audio Seminars on CD + 133-page reference
manual + Resouce CD = the most complete guide for new home pros ever compiled.
Complete Details...
$397.00
$60.00
$29.95
Secrets of the Superstars - Excellence in New Home Sales by Bonnie Alfriend
New home marketing and merchandising expert Bonnie Alfriend sheds light on what the top
new home sales teams do to generate traffic, create excitement, differentiate themselves
from their competition, and inspire more prospects to become buyers.
$29.95
$195.00
Building Results - The Ultimate How-To Guide for New Home Sales
by Bob Hafer Sales trainer Bob Hafer, in his enthusiastic and informative style, shows how
to build a sales process that is guaranteed to get results. Whether you're new to home
sales or a seasoned pro, you'll come away with ideas you can put to immediate use.
Master What Matters -
How to Create New Home Marketing That Guarantees Increased Traffic
by Brian Flook, President, Power Marketing & Advertising | The Brian Flook Group
You can talk about your features and benefits all day long, but if you're not showing
buyers what matters to them, and connecting with them when and where they shop,
you're spinning your wheels. Learn how to market to get more buyers, more quickly.
The Blatant Truth - 50 Ways to Sales Success by Adrian Miller
This isn't your ordinary 'sales advice' book.This is going to be your guide on the path to
Sales Nirvana. You'll be quoting chapters and verses with your colleagues and
competitors. You'll be using it to train others; and retrain yourself as your success grows
The People Process 101 by Margot Larson
What every small business needs to know about hiring and selecting the best people. This
easy to read book includes practices, procedures, checklists, tips and sample forms. The
perfect resource for any HR department, large or small.
Jump Start Your Life by Margot Larson
Recognizing that you want to make changes in your life is one thing. Figuring out how to go
about it is quite another. “Jump Start Your Life” is a true-to-life practical guide to getting
more out of your life. If you are looking to reshape and center your life, this book can make
a difference.
Residential Real Estate Finance Calculator
• Loan Amortization & Remaining Balances • Instant Principal & Interest • Interest-Only
Payments • Future Values • Solve common real estate finance questions on the spot,
including principal, interest and interest only payments. There are no complicated
formulas to remember. It is an ideal tool for real estate finance trainees, new agents,
homebuyers, sellers and anyone needing fast financing solutions.
$39.00
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p. 606-677-0447
$1,295
Deal With It! Master 21 Tough Sales Office Situations By Jeff Shore
Endless negotiations, obsessing over incentives, buyer’s remorse—every sales office has its
share of daunting customer interactions. Jeff pinpoints 21 of the most common sales office
difficulties—and turns each one into a high-yield opportunity! Learn how to deal with needy,
indecisive, or argumentative customers, how to handle multiple prospects at a time, and how
to close the sale, whether it’s the first visit or the fifth. Deal With It! is a valuable reference
tool for your sales office. Don’t be caught in a tough situation without it!
Outstanding Sales Meetings By Jeff Shore
Transform your sales meetings from “boring and obligatory” into the highlight of your entire
week! Jeff taps into years of management experience to bring you the secrets of incredible
sales meetings. Outstanding Sales Meetings not only gives you the power to instruct and
motivate your team, but also provides six months of ready-to-use meetings—so the work is
done for you! Sales managers must have this indispensable resource.
40 Day Sales Dare for New Home Sales By Jason Forrest
Whether you're just starting out in your sales career, or simply need a shot in the arm, 40
Day Sales Dare for New Home Sales gives you specific, relevant instruction on how to reach
your full potential. In his light, conversational manner, Jason Forrest serves up his real-world
sales wisdom with forty days of manageable five-minute reading lessons, thought-provoking
questions, and income-increasing dares. Chart your progress in the journal section and
watch your career take off.
Creating Urgency in a Non-Urgent Housing Market By Jason Forrest
Urgency is the key component to a strong market, but in tough markets, sales counselors
must create that urgency. Fortunately, Jason Forrest has the method for tapping into this
high-powered emotional resource! Every homebuyer's desire is to improve their life, and
Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create
an atmosphere of excitement and immediacy, no matter the state of the market. Creating
Urgency will revitalize your sales philosophy!
Tough Market New Home Sales By Jeff Shore
Jeff Shore blazes a new trail for sales counselors with techniques designed specifically for
the most difficult markets! More than just a survival guide, Tough Market New Home Sales
provides revolutionary strategies for counselors who want to face challenges head-on and
achieve thriving sales. Master the Critical Twelve Seconds of an encounter, learn how to
create urgency in your customers, and radically redefine the process of closing. Make
Tough Market a part of your success!
$19.95
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$49.95
$19.95
New from builder/novelist Michael Ruddy! Conflicts with Interest - a novel.
T.R. Morgan, a seasoned building professional, finds himself entangled in the combined
corruption of the high profile law firm that is attacking him and the insurance companies that
are supposed to defend him. Still enduring the painful memories brought on by the tragic
death of his wife, he soon finds out, nothing involving lawyers and insurance companies
happens quickly. Instead of resolution, T.R., unwittingly enters a world of human trafficking,
drugs, and illicit sex taking place behind the scenes. And his story comes forward to an
explosive climax that no one could possibly foresee, least of all T.R. himself. This
suspenseful tale of contemporary fiction is packed with enlightenment and high-stakes
characters––provoking thought on a new subject in a new light.
$15.95
Close and Grow Rich - By John Palumbo
Fourteen Untapped Powers You Already Have to Close Your Next Deal
No scripts to memorize, no new strategies, no reinventing the wheel … this book reveals the
14 closing skills you already have that just need reawakening and perfecting. After closing
well over a billion dollars’ worth of deals, John has learned that there is no one strategy for
getting closed business – by his count, there are 14 immutable skills to mastering the art of
closing.
The Closing Numbers - By John Palumbo
The Art and Science of Using Hard Numbers to Sell More Homes
Numbers are the weakest link in the industry. However, when used and explained properly to
your prospective home buyer, the numbers can become your strongest selling point. Stop
hiding behind excuses about “down markets” and exemplify a new way of talking about
home ownership that will have your customers asking you for the sale. Let’s face it – buyers
expect you to know the numbers. This book makes mastering them a cinch!
$24.95
$24.95
Dod Eat Dog - And Vice Versa By Jerry Rossi
The big dogs of industry spend billions of dollars on advertising and marketing through ad
agencies. Ad agencies have secrets they don’t want you to know. Now these secrets can be
yours! Don’t rely on ancient wisdom as modern marketing – old sales tactics and flimflam
methods from the early 1900’s – STOP IT! Move into the 21st Century and use the 9 Secrets
to grow your market and increase your bottom line – regardless of the size of your business.
$20.00
Scratch Selling: 18 Lessons Golf Will Teach You About Sales
By : John Ace Underwood, CMI
Great golfers and great sales people are great because they do what great people do and
in this book, Underwood will reveal the amazing parallels between the game of golf, and the
game of selling. If you are interested in raising your income, lowering your handicap, or
perhaps both, this often funny, but always poignant book will make a lasting impact on every
sales professional who has ever spent even one day on a fairway.
$29.95