J. Rouleau & Associates LLC  
PO Box 30  Terryville, CT  06786
860.585.0223   Fax 860.589.7396


All rights reserved.  No portion of this website, nor any content contained herein or distributed from this site, may
be copied or reproduced for distribution to others without the express written consent of the publishers.
Jerry Rouleau’s Selling New Homes University is a 7-CD audio training program + 201-page workbook from
J. Rouleau & Associates LLC.  The program was recorded live at a seminar in Louisville, KY.  In addition to the
presenter, Jerry Rouleau, you’ll hear from the some of the seminar attendees, many of whom have years of
experience in new home sales,  and benefit their comments and from Jerry’s responses their questions and the
real-life situations they pose.

Selling New Homes University is presented here in seven sessions, each approximately one hour long.  
Session 1
covers the essentials of working a model home.  
Session 2 begins the sales process and teaches us the importance
of using questions in our sales approach.
 Session 3 goes into detail on how to pose open ended questions, and
gives us techniques to use to easily get the information we need to help our prospects.
 Session 4 addresses
getting to the next step, and illustrates in a unique way the true value of a lead.   
Session 5 focuses on the real key
to sales success – follow-up.   In
Session 6 we’ll discuss closing the sale, and we’ll learn that closing isn’t really what
we might have been taught.  In this session you’ll also learn how to set up a booth or display at a home show to
attract buyers.   And
Session 7 will discuss an increasingly important sales tool, your website, and how to make sure
that it accomplishes its purpose – to get people into your model.

These are just some highlights of this
7-hour audio seminar.  Jerry Rouleau, your instructor, has spent over 20
years working with sales organizations in the housing industry, and his experience shows in this informative,
enlightening and entertaining program.  I’ll promise you this:  if you listen and apply the principles and techniques
covered in these CD’s and the accompanying book, they will help you
sell more homes and make more money.    

Being a salesperson is a fascinating and honorable occupation, sometimes frightening, but ultimately very
rewarding, both emotionally and financially.  This program is designed to help you master both the art and the
science of successful selling.

So, take these CD’s with you when you travel; listen to them while you’re driving.  Start each morning by listening to
a fresh and inspiring thought that will set the pace for the rest of the day, or use segments from this program as the
basis for your weekly sales meetings.   You’ll listen to the sessions over and over, and as you master the skills
discussed here, your sales will soar and you’ll find yourself at the top of your game, enjoying the success of helping
others find the homes of their dreams.

In addition to the audio CD's, you'll get Jerry's 201-page workbook,
The Complete Guide to Selling New Homes,
offering hundred's of additional tips and sales techniques for better, more effective selling.


Listen to an excerpt from the program here:



         SELLING NEW HOMES UNIVERSITY

                                            Topics Covered:

Session 1        Working a model home/demonstrating your product
            Meeting and Greeting new Customers

Session 2        Opening Questions
            Screening and Qualifying Leads

Session 3        Open-Ended Questions
            Finance Qualifying

Session 4        Establishing a Home Budget
            Getting to the Next Step

Session 5        Lead Management Systems
            Following-up with qualified prospects

Session 6        Closing the Sale
            Working Home Shows

Session 7        Effective Websites
            Generating Traffic to Your Model Home


Selling New Homes University  7-CD's plus 201-Page Workbook -    $350.00
Selling New Homes University

A Comprehensive Sales Development Course from Master Sales Trainer, Jerry Rouleau