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The Internet's #1 source of sales support for selling new homes.
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The Complete Guide to Selling New Homes
A Sales & Marketing System for Million-Dollar Producers
"I'll never forget the first
time I read Jerry's original
Complete Guide workbook.
It was 9 years ago. I was
VP of Sales for a housing
producer when I heard
Jerry speak at an NAHB
event and picked up his
book after the lecture. It
was the last day of the
conference and I was flying
from there straight to St.
Croix in the Virgin Islands
for a week's vacation.
Three days later Hurricane
Lenny hit the islands as a
category 4 storm. Holed
up in a bungalow that was
pounded by fierce winds
and driving rain for 48
straight hours, there wasn't
much else to do - I read
The Complete Guide to
Selling New Homes 4
times, using a different
colored highlighter each
time and it changed the
way I taught, trained,
coached.and sold.
I still have that dog-eared,
multi-colored copy in the
credenza above my
computer. I've read it many
times since and still refer to
it regularly.
This new, updated system
will never leave my desk!"
~ Scott Stroud
Sales Consultant
A New Program from Jerry Rouleau:
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There are two types of 'sales trainers.'
Most can tell you what they know. A great teacher helps you understand what to do... And then do it!
In The Complete Guide to Selling New Homes, master sales trainer Jerry Rouleau shares his decades
of experience and knowledge - and the insights from working with hundreds of other top sales pros - in
the most comprehensive multimedia how-to guide for new home sales ever compiled. This course
includes 7 audio CDs that you can listen to while you travel, plus a systematic approach to starting and
running a successful new home sales business.
The Complete Guide to Selling New Homes offers step by step 'how to' instructions for every facet of
new home sales - from setting up and working a model or open house to qualifying leads, tracking and
measuring activity, keeping in touch and proper follow up schedules, and closing skills. It's all here - from
'A to Z' - in an easy to understand and apply format.
Whether you're a veteran salesperson, a rookie, a sales manager, team leader or business owner, this
manual covers everything you need to know to excel at selling homes.
Some of the lessons you'll learn from The Complete Guide to Selling New Homes:
Chapter 1: Sales Success: It's not about you, it's all about the customer.
Chapter 2: Understanding the Consumer Buying Process, and how to align your sales
approach with their buying habits.
Chapter 4: Sample list: Opening and creative questions that lead buyers to the next step.
Chapter 5: Follow-Up Schedules and Tools to maximize response; When and how to follow up.
Chapter 8: How to help prospects establish a realistic budget; 'Secret' tool included that helps
you get all the information you need quickly and easily.
Chapter 9: Overcoming common objections; Closing tips and techniques.
Chapter 10: Instructions and agenda for conducting a Home Buyer Seminar.
Chapter 12: Developing a Public Relations Campaign that will Increase Sales.
Click here to download the complete Table of Contents
Newly updated for 2008, this self-training manual includes up-to-date information on:
- Keys to creating a website that sells; Working and converting Internet leads;
- Email marketing - do's and don'ts to make sure your emails get delivered, opened and read;
- How to use social marketing to connect with buyers, establish rapport and increase sales;
Also included - 7-CD Special Program: Selling New Homes University
This is the complete recording of the entire 2-day high-octane selling seminar that live participants paid
over $800 each to attend. We're including the entire set - a $360 value on their own - with the system.
Here's what we cover in this 7-hour intensive learning program:
Session 1: Working a model home/demonstrating your product
Meeting and Greeting new Customers
Session 2: Opening Questions; Screening and Qualifying Leads
Session 3: Open-Ended Questions; Finance Qualifying
Session 4: Establishing a Home Budget; Getting to the Next Step
Session 5: Lead Management Systems; Following-up with qualified prospects
Session 6: Closing the Sale; Working Home Shows
Session 7: Effective Websites; Generating Traffic to Your Model Home
Bonus Resource CD - Forms, checklists, calendars, spreadsheets, call sheets, and more!
We've even included a copy of Jerry's recently-published 148-page book, Selling New Homes
the Easy Way.
WARNING: If you are passive about honing your skills, content with your sales, happy with
your income and the time you spend with your family, then DON'T BUY THIS SYSTEM.
But, if you seriously want to learn how to become a better, more effective salesperson and are willing to
follow the simple, basic principles that have helped the top salespeople in our industry build lucrative
careers selling new homes, then you simply must purchase and devour every page and audio CD.
To recap, you get:
350-page manual in 3-ring binder system
The complete 7-CD series Selling New Homes University ($360 value on their own!)
Resouce CD with forms, checklists, calendars, and more.
148-page book, Selling New Homes the Easy Way
Price: $397.00 + s/h
Try the entire system risk free for 30 days. If you don't agree that this is one of the best investments
you'll ever make in your career, simply send the system back to us for a prompt refund.
The Complete Guide to Selling New Homes A Multimedia Sales & Marketing System for Million-Dollar Producers Revised and Updated - 2008
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Workbook Binder System + Book + Audio CDs + New Resources CD
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Have you read book after book on sales... only to find that they're full of
theory instead of useful 'how-to' information? Don't get me wrong, I'm an avid
reader and love it when I find tips I can apply in my own sales. In fact, we offer
several fantastic books on marketing and selling homes right here on the
BuilderRadio website.
Order safely through our secure server.
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The first all-in-one, multimedia learning, reference and resource system for new home salespeople.
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This is something different - a complete system that does much more than simply tell you what to do; you will actually understand
how to put these ideas into action and why they work.
Then, you get access to some of the best sales, marketing and lead- and time-management tools available. It's like having a sales guru
sitting on your desk, helping you plan your conversations and presentations, write scripts, and understand exactly what to do to next to
find more leads, understand your buyer's real motivations and needs, and say and do exactly the right thing to make the sale.
Multimedia learning - the best of all worlds. You can gain a lot through reading; even more through reading and listening combined.
The Complete Guide to Selling New Homes contains written text and audio CDs, plus printable charts, forms, schedules, checklists, and
worksheets, plus links to other online resources that will help you make more sales in less time than ever before.

c. 2008 J. Rouleau & Associates LLC | The BuilderRadio Media Network. All rights reserved.
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Questions about the system?
Give us a call at 860-585-0223, or email us today.
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